What Does an Advertising Media Director Do?

Learn About the Salary, Required Skills, & More


You might also have heard of a "media director" inside the world of advertising, however have questions about the position, and the duties assigned to it. When you notice (or listen) an advertisement on TV, radio, a billboard, the Internet, in your mailbox, in newspapers and magazines, on your cell cellphone, or on the movies, an marketing media director may have played a main part in getting it there. It's their responsibility to head up the media department and make vital decisions regarding the timing and placement of those commercials.

As with most jobs in advertising and marketing, an ordinary day does not really exist. In particular, the media director needs to be equipped to react to cutting-edge events and changing markets at a second’s word. For example, in the occasion of a tragedy or a chunk of controversial information, a media director has to be geared up to step in fast and make sure that media buys are pulled from positive retailers to avoid embarrassment (or worse) for both the business enterprise and the customer.

 A media director ought to assume to travel some distance and huge to meet with numerous providers across the country (and in all likelihood the world, for International campaigns). A media director also can count on to be courted through carriers, customers, and different outdoor groups, resulting in quite a few loose meals, tickets to suggests, and days out at sporting activities. This is the character of the commercial enterprise and is how quite a few commercial enterprise gets negotiated.

Advertising Media Director Duties & Responsibilities

As an outline, a media director will paintings hand-in-hand with the client, the account team, and the innovative department, to make certain that as most of the target demographic see their advert campaign as possible. Using a mixture of marketplace studies, evaluation, pricing systems, and purchaser considerations, the media director is in the long run chargeable for making sure the advert campaign has significant reach for the satisfactory feasible charge.

Regarding particular obligations, all through a typical month at an advertising and marketing agency, the media director will generally:

  • Meet with media salespeople
  • Manage a group of media planners and shoppers
  • Attend strategy meetings for brand spanking new business
  • Pitch to capability customers
  • Contact present clients to talk about their initiatives
  • Check the fame of purchaser money owed
  • Plan for destiny media buys
  • Meet with carriers imparting media possibilities
  • Check in on the present day developments, especially within the social area

Advertising media administrators are in rate of the studies, improvement, and implementation of a purchaser's media plan, and can want to perform extra obligations to obtain a fantastic outcome for his or her clients.

Advertising Media Director Salary

Make no mistake, the media director is a role of terrific responsibility and consequently comes with a revenue to reflect that. It is a properly-paid career, even though an advertising media director's profits nevertheless varies based on the level of enjoy, geographical location, and other elements.

 Source: Salary.com, 2019

Education, Training & Certification

You can not grow to be a media director directly out of college. It is a role, like a innovative director or an account director, that calls for a great deal of difficult-nosed industry experience. In addition to that enjoy, most media directors may also be well educated.

  • Education: You can anticipate a media director to have at least a 4-12 months college degree (a grasp’s diploma is desired) in advertising, communications, journalism, enterprise administration, advertising, finance/accounting, or economics.
  • Experience: A typical media director may have at least 5 to ten years’ experience in a media department, with arms-on experience in media studies, media shopping for, and handling a workforce of media specialists.

Advertising Media Director Skills & Competencies

Education and job experience are critical, however different abilities additionally come into play for individuals who excel on this activity. These capabilities include:

  • Excellent planning skills: Must be extremely nicely-prepared. It's specifically useful if an man or woman has previous experience in broadcast, print, out of doors, on-line and radio.
  • Social media savvy: It facilitates to have a persisted recognition of the cutting-edge social media and advertising and marketing tendencies.
  • Negotiation talents: People with tremendous negotiation skills can reap extremely good pricing and audience attain for their customers.
  • Stress control: Working nicely below stress, and thriving underneath tight cut-off dates are key for fulfillment on this position.
  • Team participant: Individuals which could without difficulty work with a extensive range of humans, consisting of customers, salespeople and their very own body of workers will excel.
  • Analytical: Analytical minds have an facet due to the fact they could analyze studies information to determine the nice placement for the consumer's wishes

Job Outlook

According to the U.S. Bureau of Labor Statistics, the outlook for advertising and marketing media managers over the next decade relative to different occupations and industries is ideal, driven by the continued use and importance of advertising, promotional, and marketing campaigns.

Employment is expected to develop by using about 10% over the subsequent ten years, that's quicker increase than the common for all occupations among 2016 and 2026. This boom rate compares to the projected 7% boom for all occupations.

With the continuing boom of internet-based totally advertising, candidates who excel at navigating the virtual world could have the exceptional task prospects.

Work Environment

Advertising media managers work specially for advertising and marketing firms, public relations and different, associated offerings companies. They normally file to their corporation's top management.

Work Schedule

Most advertising and marketing media directors paintings a complete-time agenda. They might also want to install extra time hours on a normal foundation, because of the consistent closing dates involved in the paintings.

How to Get the Job


If you are still in college, interning at an ad agency offers you the possibility to peer what working within the media branch could be like. It is likewise a fantastic manner to make contacts, and get references for jobs somewhere else if no positions are available at that organisation after you graduate.


Like maximum other marketing professions, you may anticipate some heavy opposition when trying to get into the media department. You will no longer immediately step into the role of media director; there's a ladder to climb, and earlier than that hefty position comes a role as a media buyer and media planner, with each junior and senior versions of those in the mix.

Comparing Similar Jobs

People interested by turning into an marketing media director also don't forget the subsequent profession paths, listed with their median annual salaries:

Source: U.S. Bureau of Labor Statistics, 2017