What Does a Sports Agent Do?

Learn About the Salary, Required Skills, & More


Sports marketers constitute the hobby of athletes, particularly in settlement negotiations. They additionally deal with sponsorships, public relations, and economic planning. Professional athletes regularly are signing their first expert contracts of their past due teenagers or early 20s and infrequently have the experience or schooling to fully recognize the criminal complexities involved. In the case of excessive-profile athletes, those contracts frequently are for loads of heaps or hundreds of thousands of dollars, and athletes need guidance coping with the ones finances.

Sports Agent Duties & Responsibilities

Sports dealers want to be gifted at the subsequent obligations to be successful at their jobs:

  • Negotiating
  • Having professional information in their clients’ sports activities
  • Collecting statistics
  • Analyzing data
  • Promotions
  • Networking
  • Salesmanship

The biggest obligation for sports activities marketers is commonly negotiating contracts for the gamers they represent. To try this efficaciously, agents need to completely understand their clients’ really worth inside the marketplace, this means that knowing the game as well as the general managers or different group officials negotiating on the other side of the desk.

Agents need if you want to pick out similar gamers whose contracts would possibly function a baseline for what their clients are in search of. Sports dealers should be able to present entire statistical analyses that show their customers are deserving of the contracts they are in search of.

In many approaches, sellers are promoting their clients’ well worth to groups within the leagues where they play and locate the general managers in those leagues who price what their customers provide. This well worth comes in the form of play on the field, the court docket, or the ice, and it also comes within the form of advertising and marketing capacity for the group. A famous or a hit participant can improve ticket sales or jersey income. An agent can also help gamers enhance their profits through endorsements.

Sports Agent Salary

While a few agents could make hundreds of thousands representing high-profile athletes who sign contracts well worth tens of millions of dollars, most marketers are working with athletes on a smaller scale.

  • Median Annual Salary: $fifty nine,829
  • Top 10% Annual Salary: $90,000
  • Bottom 10% Annual Salary: $27,000

Source: Payscale.com

Education, Training, & Certification

Contracts can be complicated, so dealers need to have the legal and financial experience and talent to craft documents that pleasant suit their customers’ needs. Sports marketers come from quite a few backgrounds.

  • Education: While no longer totally important, a regulation diploma often is the satisfactory direction to a profession as a sports activities agent. Because settlement negotiations are such an crucial issue of the process, it's miles important for dealers to have a legal basis.​ Many sports dealers are graduates of sports management packages at the undergraduate level who then pass on to feature a law degree. Agents who do not have a regulation degree normally want to paintings with a person who does have the prison expertise to review contracts and recommend hence.
  • Certification: Different leagues or gamers institutions regularly require marketers to be certified that allows you to represent gamers. These certifications vary amongst leagues.

Sports Agent Skills & Competencies

Being a sports activities agent blends business and sales skills with a passion for sports activities. Not all people loves the commercial enterprise facet of sports activities, however retailers want to have the income and advertising capabilities to assist their customers get the fine viable monetary returns for their athletic skills.

  • A love of sports: Agents want the best level of information about the sports their clients play, and the quality manner to be exact at gaining that expertise is to truely enjoy reading the game, its players, and its teams.
  • People talents: Professional sports activities contain a whole lot of pressure and a variety of very strong personalities. To do their jobs well, a hit dealers want that allows you to communicate efficaciously and professionally with athletes and group executives.
  • Sales capabilities: Getting an athlete a better settlement or an endorsement often is about making an effective sales pitch. That includes doing the vital studies and displaying the crew why the deal is right for them in addition to the patron.
  • Persistence: The first-class offers don’t come collectively in a single day, and building a patron base additionally takes time. The early paintings on agreement negotiations regularly begins as a whole lot as a 12 months before a new deal is truely reached, and agents simply starting out typically need to install years of labor in the business earlier than securing their personal clients.

Job Outlook

Job boom for retailers representing athletes and entertainers is projected at three percent for the decade finishing in 2026, in step with the Bureau of Labor Statistics. This is drastically less growth than the 7 percentage common projected for jobs as a whole.

Work Environment

The work surroundings varies relying on whether or not an agent works independently or as a part of a larger corporation. Someone just starting out as a part of an business enterprise is probably tasked with doing studies to assist negotiations being overseen by way of a more experienced agent. An agent running independently goes to be in fee of the whole procedure. Staff may be to be had to assist, but the impartial agent nonetheless could have broader duties.

Work Schedule

Being a sports agent is a fantastically stressful job that frequently includes being available always to serve clients’ wishes and keep their expert snap shots. When no longer running immediately to deal with a contract negotiation or clear up a problem, sellers need to be studying information and making ready for destiny negotiations.

How to Get the Job


Sports Career Finder and Work in Sports offer activity listings for careers in sports activities.


Establishing a strong reputation in sports activities management or different related jobs can assist release a profession as an agent.

Comparing Similar Jobs

The talents necessary to be a very good sports agent translate well to other professions which can be applicable to the alternative areas of expert sports management. A few of these positions and their median annual salaries include:

Source: U.S. Bureau of Labor Statistics