What Does a Public Relations Specialist Do?

Learn About the Salary, Required Skills, & More


Public members of the family (PR) experts speak with the general public on behalf of an entity together with a organisation, corporation, individual, flesh presser, or authorities. They're additionally now and again called communique, or media professionals. PR experts unfold their employers' or customers' message to the general public, frequently the usage of media outlets as a method to accomplish that, to help create awareness and uphold a sure photo.

Public Relations Specialist Duties & Responsibilities

The activity usually calls for the capability to perform the subsequent duties:

  • Develop press package materials for media outlets, consisting of press releases, images, pitch letters, case studies, characteristic articles, and fashion tales
  • Help maintain the identity and recognition of the corporation or consumer
  • Evaluate public opinion of clients via surveys, polls, and social media listening
  • Cultivate and hold relationships with nearby and national media stores
  • Arrange for press conferences, interviews, and other media and event appearances for the employer or consumer
  • Write speeches for the patron or enterprise's representatives
  • Respond to requests for statistics from media outlets
  • Evaluate advertising and marketing and promotional packages to make certain they align with PR goals
  • Track, compare, and proportion consequences of PR efforts
  • Coordinate scheduling and logistics as necessary

PR specialists often start their careers by preserving documents approximately their corporation's sports, fielding inquiries from the clicking and public, and helping to organize press meetings and different events. As they benefit revel in, they begin ​writing press releases and speeches, and coordinating packages. Working in a small firm normally offers a greater variety of enjoy and permits for quicker increase than operating in a big corporation.

Find out if you have what it takes to do the task by taking this quiz: Should You Become a Public Relations Specialist?

Public Relations Specialist Salary

A public members of the family expert's revenue can range depending on area, revel in, and corporation.

  • Median Annual Salary: $59,300
  • Top 10% Annual Salary: $112,260
  • Bottom 10% Annual Salary: $32,840

Source: U.S. Bureau of Labor Statistics, 2017

Education Requirements & Qualifications

Although there aren't any standard educational necessities to get into the public relations subject, employers normally opt to rent job candidates who've graduated from college with a bachelor's degree. 

  • Education: Many individuals who enter this area have majored in public relations, marketing, journalism, communications, enterprise, or advertising.
  • Experience: Employers additionally need capability personnel to have paintings experience and be able to show a portfolio of sample work, that may both come from doing an internship or working in college communications departments.

Public Relations Specialist Skills & Competencies

Those who want to paintings as public family members professionals need to have the subsequent gentle abilties:

  • Verbal communique: Your task calls for you so that it will deliver data correctly to the general public, media, and other participants of your organization.
  • Listening: You can even ought to concentrate carefully so you can apprehend what others are telling you and reply correctly.
  • Writing: Since writing press releases and speeches is a regular part of most PR specialists' task, remarkable writing skills are critical.
  • Interpersonal: Your dealings with the media and the public calls for the ability to get alongside nicely with others. You need to be persuasive and able to negotiate. In addition, as a PR specialist, you will ought to coordinate your movements with the moves of others, which include your colleagues.

Job Outlook

The U.S. Bureau of Labor Statistics projects that employment of public family members experts will grow nine percent from 2016 to 2026, which is barely faster than the 7-percent common for all occupations throughout the identical duration.

Work Environment

Public members of the family professionals typically paintings in places of work. They may journey to numerous locations near and far to wait meetings and press releases, supply speeches, and attend activities and community activities.

Work Schedule

Most public family members specialists work complete time at some stage in ordinary commercial enterprise hours. They often work lengthy days and additional time to satisfy closing dates.