Social Media Interview Questions and Answering Tips

A young person using a smartphone and social media

One of the maximum interesting things about the dominance of the Internet as a communications tool in nowadays’s international is the variety of jobs that have been produced within the discipline of social media – jobs that weren’t even dreamed of 1 / 4 of a century ago. Considered to be a subfield of public relations, the social media profession song is wealthy in potential for those with sturdy writing, analytical, and communication competencies.

While the interview questions requested for positions in social media range depending on the type of the job and the enterprise, there are some of traditional questions which you are possibly to be asked. These questions consist of a combination of behavioral interview questions and questions that focus on your social media revel in and potential to succeed on the process. Here's a listing of a number of the maximum common questions.

Personal Social Media Experience

  • Which social media websites do you endorse for corporations? Why?
  • What social web sites do you use individually? Why?
  • How does your non-public social media presence impact your enterprise?
  • What social media pages or profiles have you ever created and controlled within the beyond?
  • What verbal exchange domain names do you consciousness on?
  • What is a predicament you skilled on a social media platform? How did you surpass it?


  • What is your approach for social media and content?
  • What sites do you suspect the company must be on that we aren't?
  • How would you layout an most reliable social media experience for our customers/customers?
  • How do you use and leverage the advantages of each LinkedIn Groups and LinkedIn Pages?
  • How do you degree the achievement of a social media strategy?


  • How do you degree the ROI of a selected social media marketing campaign?
  • Do you've got experience with Google Analytics?
  • Does social media affect SEO? How?
  • What social media monitoring, analytics, and publishing equipment do you use?
  • What kind of enjoy did you have got at your preceding activity with analytics, developments, and so on., and the way did you improve internet site traffic?


  • How do you reveal trending topics?
  • Who are the main subject matter influencers in this industry?
  • How do you stay present day on all of the shifts and improvements in social media?
  • Are there any hot new social media platforms on the horizon we must be privy to?
  • What innovative things are our competitors doing on social media?

Community-related Questions

  • How do you energize the community?
  • How might you take care of person/consumer proceedings?
  • How do you customise a massive-scale social presence?
  • What’s the difference between focused and massive audiences? Which is better? Why?
  • How do you reveal remarks and emblem mentions on social media web sites?
  • How do you discover brand advocates?
  • How do you define engagement?

Personal Questions

  • What are you enthusiastic about?
  • How might you upload price to our social media department?
  • Which social media experts or influencers do you observe?
  • How would you handle a crisis on social media?
  • What are a number of the most commonplace “first-rate practices” on social media? 
  • Which social media emblem approach has stimulated you? Why? 

Tips for Social Media Job Candidates

Before you even start to apply for social media jobs, it’s crucial to construct a expert portfolio that you can use to demonstrate and “promote” your social media competencies. And, not like the traditional “physical” portfolios that photo artists and others in innovative fields convey in with them to private interviews, yours with the aid of the very nature of the location might be both “digital” and cutting-edge – a list of social media sites where you've got cultivated a very energetic presence, both for your self and for any groups you have got worked for.

This manner keeping lively and dynamic conversations on as a few of the social media systems as you can – as a minimum the “Top three” (Facebook, Twitter, and LinkedIn), but also on mounted and rising social channels like SnapChap, Instagram, Pinterest, YouTube, Yelp, and Foursquare.

Along with evidence of your energetic engagement in these social media systems, be prepared to list certifications or other proof which you are adept inside the “nuts and bolts” technical capabilities you'll need to hit the ground going for walks – as an example, software program like Adobe Creative Suite, internet site improvement tools like WordPress, virtual pictures, video enhancing, and simple HTML.

Finally, studies and anticipate the social media contemporary abilities of each business enterprise to whom you apply in order that you can build a resounding “income pitch” to your interview of ways you would convey their social media communications to the subsequent level.