Important Social Media Skills That Employers Value

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The demand for social media managers and experts is growing, as most organizations have a robust social media presence. SCORE reviews that Many groups hire social media managers to form their social media strategy and create and put up material, in addition to measure its impact.

Even if you’re not seeking out a activity with “social media” within the name, you would possibly locate that those talents will are available in on hand at some point of your activity hunt.

Many marketing jobs have a social media aspect. If you’re making use of for a process as a marketing director, advertising coordinator, or marketing manager, it’s probable that you’ll need to as a minimum recognize how social media works as a part of an average advertising approach.

Here are some vital abilties you need to be an exquisite social media manager in a growing and thrilling career discipline. If you are within the manner of looking to construct your profession as a social media supervisor, make sure to comprise those skills into your resume, and use them to growth your enchantment during interviews.

Skills You Need to Be a Social Media Manager

Social media managers and other specialists on this subject use diverse structures to speak with the general public, consisting of Twitter, Instagram, Facebook, Pinterest, and LinkedIn. These professionals run their groups' social media bills, growing a web presence, and constructing a logo’s reputation.

To achieve success on this subject, you’ll need a combination of difficult and soft talents. Being technologically savvy gets you far, but there are numerous professionals who strictly recognition on content introduction. If you are inside the latter discipline, being a robust author and expertise the language that appeals for your audience are crucial.

A bachelor's diploma is typically required for a social media supervisor role. Relevant majors encompass journalism, communications, advertising and marketing, and enterprise.

Types of Social Media Skills


Most social media posts encompass text, and many are textual content-based totally. That method that, on your posts to be powerful, your text has to be really worth reading—clear, engaging, and on-message. Part of writing properly replica is in reality the craft of setting phrases together: grammar, spelling, and punctuation. There's also the issue of expertise a employer's "voice" and employing that with consistency, intelligence, and occasionally with humor.

  • Ad Campaigns
  • Authenticity
  • Blogging
  • Content
  • Creative Thinking
  • Critical Thinking
  • Editing
  • Editorial
  • Email Marketing
  • Good Grammar
  • Humor
  • Personal Branding
  • Sentence Structure
  • Social Media Marketing
  • Social Publishing
  • TypePad
  • Tumblr
  • Twitter
  • Voice
  • Wide Vocabulary
  • Witty
  • Written Communication

Here's an instance of how to highlight your writing capabilities in your resume:

Created the voice of ABC Corp—true, witty, usually happy to serve (and no longer above poking mild fun at our rival, XYZ Company). Managed all social media debts and mentored advertising and marketing team interns to hold tone and branding steady throughout platforms. 


While maximum social media posts encompass text, pix, and video have become increasingly famous. Even textual content has a visual detail for lots platforms, for the reason that you may choose coloration, length, font, alignment, and in a few instances, you'll want to include emoji or different symbols. Designing these elements well will make the visual dimension of your posts clearer, more enticing, and more effective.

  • Adobe Acrobat
  • Audience Development
  • Branding
  • Campaign Creation
  • Community Building
  • Content Marketing
  • Content Strategy
  • Creativity
  • Detail Oriented
  • Digital
  • Digital Marketing
  • Facebook Ads
  • Google Ads
  • Graphic Design
  • Image Creation
  • Image Editing
  • Image Management
  • Marketing
  • Media Creation
  • Media Implementation
  • Photo Editing
  • Pinterest
  • Style
  • Video
  • Video Editing
  • Web Marketing
  • WordPress
  • YouTube Advertising

Here's an example of a way to highlight your layout abilties to your resume:

Detail-orientated photograph layout expert with picture editing chops and Facebook advertisements experience.

Public Speaking

Public speakme on social media? Yes, indeed! Video, in particular live video, is one of the satisfactory ways to engage your target market. And if you’re going to celebrity in your video, you'll ought to be snug and nicely-presented in the public eye. Here's a list of public speakme capabilities you can want.

  • Communication
  • Entrepreneurship
  • Filming Equipment
  • Interpersonal
  • Leading Teams
  • Listening
  • Motivation
  • Oral Communication
  • Passion
  • Podcasting
  • Presentation
  • YouTube

Here's an example of how to highlight your public talking abilities to your resume:

Award-winning podcaster and YouTube writer who excels at motivating and main teams.

Customer Service

Social media is not just a way to get your message out, it is also a manner to listen. You can use those channels to have interaction in dialogue, acquire remarks, and address worries. If you work for a business, this form of paintings falls frequently below the heading of customer support.

Another manner to explain this a part of the function may be network engagement. In either case, to do it properly, you have to be open-minded, diligent, and surely interested by what your site visitors and customers have to mention to you through social media.

  • Communities
  • Customer Relations
  • Engagement
  • Facebook Engagement
  • Generate Interest
  • Increase Engagement
  • Networking
  • Ning
  • Relationship Building
  • Responsive
  • Social Sharing
  • User Engagement

Here's an example of how to spotlight your customer support capabilities to your resume:

As a happiness hero at LMK Inc., earned the fastest response charge and average resolution time three months running, ensuing in my merchandising to happiness manager and trainer four months after hire.


Social media services offer a variety of ways to degree the overall performance of your posts and tweets. From public statistics inclusive of shares, likes, plays, and comments to personal information that best you could see, these metrics help you discover what works first-rate for your message. With this insight, you could tweak your subjects, layout, and even times of day work to maximise effect.

Bear in mind, although, that the numbers don’t tell the entire tale. To make feel of the image, you ought to also understand a chunk approximately behavioral psychology, so you could make excellent guesses approximately why a tweet or a put up is doing nicely, and regulate your social media use as a result.

Here's an example of a way to spotlight your analytics capabilities in your resume:

search engine marketing-centered product supervisor with song record of making and optimizing viral content. Expertise consists of: Google Analytics, Facebook Insights.

More Social Media Skills


  • Brand Awareness
  • Brand Marketing
  • Campaign Management
  • Community Management
  • Content Distribution
  • Directing Traffic
  • Execution
  • Identifying Problems
  • Optimization
  • Planning
  • Problem Solving
  • Research
  • Sourcing
  • Time Management
  • Strategic Planning
  • Strategic Vision

Business Savvy

  • Best Practices
  • Buffer
  • Content Distribution
  • Content Management
  • Content Management Systems (CMS)
  • Digital Media
  • Ethics
  • FeedBlitz
  • Flickr
  • HootSuite
  • HTML
  • Instagram
  • LinkedIn
  • Management
  • Mobile
  • Organization
  • Pay Per Click (PPC)
  • PitchEngine
  • Product Management
  • Project Management
  • Reddit
  • Six Apart
  • Sharing Content
  • Technology
  • Twitter Ads

How to Make Your Skills Stand Out

INCLUDE YOUR MOST RELEVANT SKILLS ON YOUR RESUME: When getting ready your resume, use social media abilties lists like this one to help you display your capabilities. Pick some talents from every section to reveal which you are nicely-rounded.

HIGHLIGHT YOUR SKILLS IN YOUR COVER LETTER: Use your cowl letter to show the hiring manager that you are a sturdy healthy for the job by using bringing up how your qualifications fit the job requirements.

USE SKILL WORDS DURING JOB INTERVIEWS: You can also use those words to your process interviews. Share examples of your social media successes throughout the interview.