eight Tips for Productive Cold Calls
Fifteen seconds – that is how long you have got before your prospect realizes that that is simply another awful sales name. If they do not actually hold up on you, this is in which they stop listening. Maybe they have nonetheless got the cellphone to their ear, but their canine has just stolen their kid's favourite toy and you are the last thing on their thoughts.
Your establishing declaration should take hold of their interest and supply them a motive to maintain listening. It should cause them to think, "OK, I should buy any other toy later. I need to pay attention this."